本課程搭配「行銷贏家」這套軟體,讓同學在做中學的環境中,學習如何決定一件商品的訂價。在課程中會學到:訂價分析、需求預估、成本預估、競爭者分析、損益平衡點...等等重點。
行銷贏家軟體介紹:
–培訓行銷經理人所設計的模擬經營學習系統,由行銷管理的觀點出發,教師透過參數操作系統設計各種經營情境,進行的經營模擬動態競爭競賽。從STP及4P行銷組合著手,執行生產、銷售、人事及財務等決策,在市場上與數家類似規模的廠商相互競爭,經營成果除了傳統的財務三表外,還有品類管理分析與32個經營分析指標。競賽者可以根據經營分析指標進行經營策略修正,進行每一期的經營決策,達成企業目標。
您會學到什麼
- 如何制定產品價格
- 需求預估
- 訂價分析
- 成本預估
- 競爭者分析
- 損益平衡點
有任何課程要求或先決條件嗎?
- 電腦基本操作能力
此課程適合哪些人:
- 公司主管
- 公司經營者
Instructor
Changing the world through meaningful play!
Top-BOSS was established in 2002, head office and R&D center is located in Taipei Taiwan, with three support centers in Beijing, Shanghai and Nanjing of China.
As the Online Business Simulation Game (BSG) expert, Top-BOSS publish digital game based contents to learn business and management. We have more than 120 university customers in Taiwan and 200 university customers in China, thousands of corperate customers have received our training services and some trial users in Hong Kong, Indonesia, Malaysia, Japan, Mongolia, Singapore and Vietnam.
BLOM (Business-game-based Learning Object Modeling Tech) is our unique developing
methodology. By adopting BLOM to cooperate with universities and filed expertise, we have developed many popular multilingual business games.
Curriculum
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Preview1-1 訂價策略-行銷贏家(MW)_介紹 (1:10)
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Start1-2. 事前準備-分組 (3:26)
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Preview2-1 操作說明-決策前說明 (3:34)
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Start2-2 操作說明-都市市場銷售決策 (6:06)
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Start2-3 操作說明-郊外市場銷售決策 (2:44)
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Start2-4 操作說明-生產決策 (6:13)
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Start2-5 操作說明- 生產決策-生產線 (2:55)
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Start2-6 操作說明- 生產決策-研究費用 (3:01)
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Start2-7 操作說明- 人事決策 (4:19)
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Start2-8 操作說明-財務決策 (5:56)
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Start2-9 操作說明-更改決策與送出決策 (3:51)
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Start3-1 定價策略-前言 (1:10)
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Start3-2 定價策略1 (ABC商品) (5:01)
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Start4-1 定價策略2-選擇定價 (1:48)
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Start5-1 定價策略3-預估需求 (1:27)
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Start5-2 定價策略3-預估成本 (1:12)
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Start6-1 定價策略4-競爭者分析 (1:27)
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Start6-2 定價策略4-定價方法-損益兩平點 (1:37)
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Start7-1 結論 (1:00)
謝謝您參加本課程!